I've been attempting to complete an article on producing effective web videos for a while now. However, the article was getting rather long! Once I considered the different phases of production (e.g. pre-production) and the different elements involved (e.g. working with on-camera talent, voice-over, titling) it began to look like I would have to divide the article into three parts to make it at all digestible.

OK, these days there's a generation that neither knows nor cares about all the finer details; just grab your phone, turn the video camera on, and start . . .

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